Google boosts long tail searches with 2 improvements
Google has recently posted at its official blog 2 new search result improvements. These improvements are essentially as follows:
- An improved algorithm to suggest related searches, which will simplify how users refine the search towards more specialized terms (that is, search queries composed of more search keywords).
- Longer descriptions at the search result snippets under the title of the pages when the user inputs a long search query (with more than 3 search keywords). This makes sense, as the snippets provided with longer queries could be too short to understand the keyword context.
The increased importance of long tail searches and keywords
And, what's the main change in Google from an SEO point of view? Basically, these new improvements in Google search results will increase the effectivity of the searches composed of many search terms (the so called long tail searches), because the user will find the results easier to find and more relevant.
A search performed with more than 3 keywords is considered a very specific long tail search and thus:
- With such specific queries, you will be facing less competing pages and it will be easier to achieve good positions in search results.
- The bounce rate of such specific queries tends to be low: the search terms are so refined that the content has to be exactly what the user is expecting.
- Long tail searches are the kind of searches with the highest conversion rate at e-commerce websites: the potential customer knows perfectly what he is looking for.
So, do you have information about a very specific subject and want to create a webpage about it? Now that Google improves how users will manage search results of these kind of searches, it's the time to boost your most accurately targeted webpages.
Besides long tail searches with lots of keywords are not so frequent, you shouldn't underestimate the importance of these specific and refined queries, specially now that Google boosts these long tail searches.